App Store Description Generator
Generate a conversion-optimized App Store and Google Play listing — short description, full description, keyword suggestions, and ASO metadata — in seconds.
How it Works
- 1.Enter your app name, what it does, and your target audience.
- 2.Add key features (optional) — the more context you provide, the more specific the output.
- 3.Select your platform (iOS, Android, or both) and category.
- 4.Click Generate to receive: a short description (80 chars for the App Store's subtitle field), a full 400-500 word listing, keyword suggestions, and an ASO keyword string.
- 5.Copy and paste directly into App Store Connect or the Google Play Console. Personalise social proof sections with real numbers before submitting.
Who Uses the App Store Description Generator?
Your app store listing is your most important marketing asset — it converts organic search into downloads with no ad spend. Writing great ASO copy is a specialist skill; this tool generates conversion-optimized listings in seconds.
Indie Developers Launching New Apps
Don't spend days on your store listing. Generate a complete, ASO-optimised description with keyword suggestions in under 60 seconds — so you can focus on shipping.
Startups Launching Their Mobile MVP
Get a production-ready App Store and Google Play listing before your launch date. Includes short description, full listing, keyword string, and screenshot copy direction.
Agencies Managing Multiple App Submissions
Scale your ASO copy workflow. Generate first-draft listings for every client app in minutes and refine from a strong foundation instead of writing from scratch.
Product Teams Localising for New Markets
Use the generator to quickly create adapted listings for new geographic markets — then hand the output to translators with a clear briefing for each store element.
Frequently Asked Questions
What is App Store Optimization (ASO)?
ASO is the practice of optimising your app's store listing to improve organic visibility and conversion rate in the App Store (iOS) and Google Play (Android). The key factors are: app name, subtitle/short description, keyword field, full description, screenshots, ratings, and review count.
How long should an App Store description be?
For the App Store (iOS), the short description (subtitle) is limited to 30 characters, the keyword field to 100 characters, and the full description has no hard limit but 170 characters are visible before "More." For Google Play, the short description is 80 characters and the full description up to 4,000 characters — Google indexes this text for search.
What is the difference between the App Store subtitle and description?
The App Store subtitle (30 chars) appears directly under the app name in search results and is heavily weighted for keyword ranking — use your most important secondary keywords here. The full description is less critical for iOS ASO since Apple does not index it for search, but Google Play does index the full description.
How do I choose keywords for my app?
Focus on keywords with high search volume and low competition. Research using AppFollow, Sensor Tower, or AppFigures. Include your category keywords, problem-based terms (e.g. "habit tracker"), and intent terms (e.g. "build daily habits"). Do not repeat keywords already in your app name in the keyword field — Apple counts them twice.
Should the App Store description be the same as Google Play?
Not exactly. For iOS, the description is less important for ranking — focus on conversion with a compelling narrative. For Google Play, optimise the full description for keyword density since Google indexes it for search. The generator outputs a full description suitable for both, with notes on what to adjust per platform.
Is this app store description generator free?
Yes, completely free. No account or signup required. Powered by Llama 3.1 via Groq.